creative and practical graphic design

The Designer


I have been working in the graphic design industry for over six years with a lot of experience in print-based media. I worked in a small design studio for three years and gained experience working on a broad range of projects taking them from concept to production; as well as taking other designers projects to completion. I have been freelancing for nearly three years working on projects with and through design studios, and also directly with my own clients.

I am an all-rounder and enjoy managing a project and carrying through a look & feel across various elements; as well as working on collaborative and team-orientated projects. I have good personal management skills, pay attention to detail, love organising vast amounts of information coherently, am a people person, am fast and efficient, and can pick up a project at any stage.


2001–2003 AAA School of Advertising
Diploma in Visual Communications with merit, specialising in graphic design

Oct–Dec 2005 Concept Interactive
Certificate for Web Fundamentals


South African Museum Association Design Awards 2007
Certificates of Merit: Understanding Apartheid textbook and posters

Homemakers Fair August 2007 (awarded to client)
Bronze for best looking exhibition stand: Keystone Habitat Bamboo Flooring.

The Company

Through The Looking Glass is a one-woman-show that was started in September 2007 by Lauren Rycroft. It aims to provide professional, creative and practical graphic design solutions in all areas of below-the-line visual communication.

Work is done with design studios; as collaborations with other freelancers; as well as directly with clients. Projects requiring specialised skills, like web programming, are outsourced as the need arises.

© Through The Looking Glass 2010